New Business? Here Are 5 Tips on How to Craft a Great Brand.
For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
View ArticleFrom Mundane to Sublime: Turning Ordinary Items Into Must-Haves
What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
View Article5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
View ArticleThe 3 Fundamentals for a Successful Rebrand
The challenge for JDate, already almost universally known in the Jewish community, was not to introduce itself but to reintroduce itself
View ArticleHow to Rebrand Yourself as an Entrepreneur
Whether you are looking to leave your corporate job or just start a new startup venture, the goal is always the same. You want to show others, as rapidly as possible, that you should be taken seriously...
View ArticleLove It or Hate It? Airbnb's New Logo Receives Mixed Reactions.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
View ArticleWith a New Direction, Foursquare Rolls Out a New 'Superhero' Logo
The location-based social networking platform continues its rebranding efforts with a new logo.
View ArticleStaying on Track While Diversifying a Business
Steer the company in new directions without alienating the traditional customer base or losing sight of the core mission.
View Article3 Tips to Rebrand Without Breaking the Bank
Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
View ArticleDon't Want to Be Pigeonholed? Answer These 3 Questions.
If you want to move beyond others preconceived notions about you, ask yourself these questions.
View Article4 Basics for Building (or Repairing) Your Personal Brand
The foundation for a strong personal brand is seeing yourself as others do and sincerely living your values.
View ArticleThe Internet Thinks Hershey's New Logo Looks Like Crap -- Literally
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
View Article5 Tips on Rebranding from a Billion-Dollar Expert
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
View ArticleIsis Mobile Wallet Changes Name to Distinguish Itself From Terror Group
As the terrorist organization ISIS dominates international news, a mobile wallet company with the same name is now calling itself "Softcard."
View ArticleCVS Rebrands Itself With Renewed Commitment to Healthcare
In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.
View ArticleThe Grand Ole Opry Gets Hip to Hashtags to Harvest a New Audience Online
The 90-year-old country music venue uses millennial marketing techniques to capture followers for a new century.
View ArticleThe 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Rebranding is risky business. Before you take the leap, seriously think over these major dos and don'ts, backed by real examples of rebranding successes and nightmares.
View ArticleLeading, and Surviving, a Company Rebranding Effort
Advance your companys legacy by transforming it. Tread carefully with key constituency groups.
View ArticleRumors Swirl Over Apple's Plan for Beats
Will they or won't they? Apple's grand plan for Beats Music remains under wraps.
View ArticleReviving Your Brand to Save Your Business
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brands value to customers and communicate that story consistently.
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